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About the Founder

 


Dr. Jayne Tsuchiyama grew up as the child of Japanese internment camp survivors, the only Asian girl in her riot-torn neighborhood on the tough west side of Chicago.  Her early career was in cosmetics, television and branding. From Calvin Klein to Lifetime Television to her own agency, Dr. T was always able to problem solve.      But what led her to Eastern medicine after being a marketer, was a series of misdiagnosed, personal and family health issues in the 1990s. Jayne realized there was a need for patient knowledge and empowerment, along with self-healing strategies, like Asian medicine . “The Asian focus on diet and lifestyle –in addition to symptoms of illness- is increasingly the prism through which western medicine is approaching healthcare,” Dr. Tsuchiyama says, “and where our therapies work, they can contribute huge cost savings to the health system.”

Jayne says that it’s for this reason that leading western institutions are reaching out to complementary practitioners with growing frequency, to explore areas where different medical systems can be successfully integrated.  Indeed she is currently a participating researcher in an acupuncture clinical trial with the MD Anderson Cancer Center, Wake Forest University School of Medicine and the University of Hawaii John A. Burns School of Medicine.
Jayne is a pioneer of integrated medicine in Hawaii.  She founded and runs the acupuncture programs in the cancer and women’s centers at the largest hospital in the Pacific Basin; she has been appointed by two governors to the state Board of Acupuncture, which she currently chairs.  She has a masters and a doctorate in oriental medicine, and has four times been a recipient of major grants from Komen for the Cure to treat indigent breast cancer patients.  She is a frequent guest on TV and in print as a nationally-recognized expert for her views on healthy lifestyles, self-care and empowerment.